Move to Increase Efficiency and Better Position Company for Strategic Growth Includes Promotions for Three REVShare Veterans including Chelle Lewis, Matt Schulde and Shaia Ash

NEW YORK, NY and TEMECULA, CA JANUARY 24, 2011 -- REVShare, the TV advertising network that brings the accountability of Internet advertising to television, today announced a reorganization of its Affiliate Relations team with the goal of increasing efficiency and better positioning the Company for strategic growth in the domestic, Hispanic and Canadian TV markets. This reorganization takes effect immediately.

"The new Affiliate Relations group will take a team approach to the business which will provide enhanced service for our network of Cable, Broadcast, Local Broadcast and MSO partners and allow us to leverage more strategic opportunities for our advertisers," said Brendan Condon, CEO REVShare. "In addition, we promoted several key members of the Affiliate Relations team which will help drive this new team sales process."

Chelle Lewis, previously Vice President, Network becomes Vice President, Global Affiliate Sales and will head the division. A nine-year company vet, Lewis will now manage both the sales and operations team who are responsible for maintaining positive relationships with REVShare's network of more than 1700 media partnerships. She will be based in the Temecula Headquarters and report to CEO Brendan Condon.

Matt Schulde, formally Senior Network Representative becomes Vice President, National Accounts. Also a nine-year REVShare vet, he is now responsible for leading the new team sales process as well as managing the Eastern Region Affiliate Relations office based in New York City. He will report to Lewis.

Shaia Ash, who most recently served as National Network Coordinator, is promoted to Director of Network Operations and will report to Lewis. She has been with REVShare for more than three years and will be based in the Temecula HQ.

"This new team sales strategy will provide greater coverage for our affiliate clients and enhance the excellent customer service that REVShare is committed to providing," said Chelle Lewis. "Shaia and Matt's promotions are well deserved and I am confident that their deep relationships in the industry will provide enhanced revenue opportunities for our affiliate partners in 2011 and beyond."

"The new Affiliate Relations team will concentrate on elevating our CPA business as well as increasing value for our clients and investors. The team will be tightly integrated with our Ad Sales division to provide the combined value to our clients," continued Condon.

REVShare, a Carlyle Group-portfolio company, pioneered the first-ever CPA (cost-per-acquisition) advertising model for the television industry. With its proprietary technology, CPA Metrics™, REVShare is uniquely able to target premier dayparts, such as Primetime, as well as translate the efficiency of CPA schedules by delivering traditional viewership metrics. As addressability is becoming an actuality, REVShare delivers performance-based targeting today, a technology that will be part and parcel of the targeted TV revolution in years to come.

REVShare optimizes and distributes TV commercials across its national network and provides documented engagement to brands in diverse industries including pharmaceuticals, real estate, financial, and sports and wellness. With REVShare, advertisers only pay for results. This allows marketers to extend their brands' ad spend more effectively, reach a much wider audience with their message, and significantly grow their sales volume.

About REVShare:
REVShare is a TV advertising network that brings the accountability of Internet advertising to TV. Based in Temecula, CA and New York, NY, REVShare was founded in 1989. The company has relationships with more than 1,700 local market television stations, cable systems, syndicators and networks that are willing to provide television time on a results basis. With a customer-oriented team, proven client results, state-of-the-art technology and marketing know-how, REVShare continues to lead the industry in the evolution of television advertising models for the next generation of convergence and interactivity.

For more information on REVShare, please call 1.800.819.9945 or click here.