Television's First and Largest Cost-Per-Action Advertising Network Promotes Montgomery to Executive Sales Role

NEW YORK, NY and TEMECULA, CA December 21, 2010 -- REVShare, the TV advertising network that brings the accountability of Internet advertising to television, announced the promotion of Michael Montgomery to Vice President, Ad Sales. Montgomery will be based in the Temecula, CA Headquarters and will service a national client base.

"Since Michael joined REVShare some three years ago, he has brought an infusion of new creative thinking to our business and landed many new clients and categories for the REVSHare portfolio," said Brendan Condon, REVShare CEO, "in turn, we promoted him to this new leadership role."

Montgomery joined REVShare after 13 years of dedicated service in the United States Armed Forces as a Navy Corpsman, and attached to a unit of the US Marine Corps. His service included a tour of duty in Iraq.

"As a veteran, I approach our business with similar tactics and strategies as we do in the military. In business, we are much like the Marine Corps in that we are 'One Team One Fight,' said Montgomery. .Our ultimate goal is the same, to be the "tip of the spear" and to arise victorious."

Montgomery is also a 31-year cancer survivor who overcame Stage 4 Non-Hodgkin's Lymphoma and C. Everett Koop, the former Surgeon General of the United States under President Reagan, was his pediatric surgeon.

"From his career in the military to his battle with cancer, Michael is a fighter who brings the best qualities to our organization and his promotion is well deserved. He is passionate, committed to greatness and his clients love him.but so does everyone on the REVShare team," continued Condon.

REVShare, a Carlyle Group-portfolio company, pioneered the first-ever CPA (cost-per-acquisition) advertising model for the television industry. With its proprietary technology, CPA Metrics™, REVShare is uniquely able to target premier dayparts, such as Primetime, as well as translate the efficiency of CPA schedules by delivering traditional viewership metrics. As addressability is becoming an actuality, REVShare delivers performance-based targeting today, a technology that will be part and parcel of the targeted TV revolution in years to come.

REVShare optimizes and distributes TV commercials across its national network and provides documented engagement to brands in diverse industries including pharmaceuticals, real estate, financial, and sports and wellness. With REVShare, advertisers only pay for results. This allows marketers to extend their brands' ad spend more effectively, reach a much wider audience with their message, and significantly grow their sales volume.

Montgomery is a graduate of the University of Maryland with degree in Business Administration and Marketing.

About REVShare:
REVShare is a TV advertising network that brings the accountability of Internet advertising to TV. Based in Temecula, CA and New York, NY, REVShare was founded in 1989. The company has relationships with more than 1,700 local market television stations, cable systems, syndicators and networks that are willing to provide television time on a results basis. With a customer-oriented team, proven client results, state-of-the-art technology and marketing know-how, REVShare continues to lead the industry in the evolution of television advertising models for the next generation of convergence and interactivity.

For more information on REVShare, please call 1.800.819.9945 or click here.