Reno R. Renaldo III named Vice President of Advertising Sales to spearhead promotion of CPA Metrics, REVShare’s newest proprietary technology

TEMECULA, Calif. -- November 05, 2008 -- REVShare®, television’s largest cost-per-action (CPA) advertising network, has promoted Reno R. Renaldo III to Vice President of Advertising Sales. Earlier last year, Renaldo was promoted to Director of Business Development with his focus on introducing REVShare's newest technology, CPA Metrics™, to the agency community. “Due to the positive response of brand advertisers to our CPA Metrics model, Reno has shown that he can take our sales and client satisfaction even a step further. He has well earned the promotion,” says Joseph Gray, REVShare’s CEO and Founder.

In his new position, Renaldo, a seasoned professional having joined REVShare in 2002, will ensure that newly added agencies and customers understand both REVShare’s Direct Response Model and its CPA Metrics Model which translates consumer response data into traditional viewership metrics. “It has been a very fast paced environment here at REVShare,” comments Renaldo, “Now with our capabilities in promoting brand across our network, via CPA Metrics, our offering is unsurpassed. It has been a pleasure.” Renaldo came to REVShare with an impressive background having had national contracts with AT&T, MCI, and Verizon.

About REVShare:
Founded in 1989, privately-held REVShare® specializes in cost–per–action (CPA) television advertising. Reaching 110 million U.S. households, REVShare has relationships with 1,500 combined English and Spanish local market television stations, cable systems, syndicators, and networks that are willing to provide television time on a results basis. With a customer-oriented team, proven client results, state-of-the-art technology and marketing acumen, REVShare continues to lead the industry in the evolution of television advertising to meet the challenges of the next generation of convergence and interactivity.

For more information on REVShare, please contact Gail Gessert – Vice President of Marketing & Communications: gail@revshare.com or 1-800-819-9945, ext. 485.