REVShare plans forward motion in its proprietary technology with promoting Peterson to Sr. Vice President

Temecula, California (REVShare) April 08, 2008 -- REVShare® , tthe leading Cost-Per-Action television advertising network, has promoted Brent Peterson to Senior Vice President of Technology.

Peterson, who joined REVShare in 1999, previously served as the company’s vice president of information technology where he handled creation, implementation and management of all information systems. In his new capacity, Peterson will utilize his systems design and development expertise at REVShare to add significant hires to expand CPA Metrics™ client reporting applications, as well as add newly developed proprietary ad server software. Peterson will also help forward development of new delivery platforms in the television advertising and mobile arenas while continuing to oversee all internal and external data systems.

Prior to joining REVShare, Peterson established two information technology businesses that provided websites and 3D animation for the automotive and building industries. Before that, he was a Production Supervisor on McDonnell Douglas’s MD-11 aircraft.

“Brent’s innovative ideas and dedication have proven to be a solid motivating force for REVShare employees,” Joseph Gray, CEO and founder of REVShare said. “We’ll be looking to him to play an even greater leadership role in his new position.”
CPA Metrics is a performance-based solution for brand advertisers and agencies providing traditional audience reach measurement reporting from Cost-per-Action campaigns. Brand advertisers not only benefit from direct accountability of spend with CPA Metrics, but can compare campaigns to traditional viewership estimates. REVShare’s network is a paradigm shift in the way television provides advertisers accountability due to media being paid for on a consumer response basis only, which mitigates effects of technologies such as digital video recorders (DVRs).

About REVShare:

Founded in 1989, privately-held REVShare® specializes in Cost–per–Action (CPA) television advertising. Reaching 110 million U.S. households, REVShare has relationships with more than 1,500 combined English and Spanish local market television stations, cable systems, syndicators, and networks that are willing to provide television time on a results basis. With a customer-oriented team, proven client results, state-of-the-art technology and marketing acumen, REVShare continues to lead the industry in the evolution of television advertising models to meet the challenges of the next generation of convergence and interactivity.

For more information on REVShare, please contact Gail Gessert - Director of Marketing & Communications: gail@revshare.com or 1-800-819-9945, ext. 485.