CPA Metrics provides equivalent viewership impressions and gross rating points from cost-per-action campaigns

Temecula, CA – May 15, 2007— REVShare®, the leading provider of cost-per-action (CPA) television advertising, announces CPA Metrics™ which provides brand direct marketers equivalent gross ratings points and viewership data on CPA campaigns. Utilizing CPA Metrics technology, REVShare is able to guarantee the cost per response for consumer direct campaigns airing across its network of over 1,200 participating television properties. CPA Metrics also establishes correlations between impressions and actual responses like phone calls, Web site visits and mobile text messaging to derive campaign-specific Consumer Response Ratios (CR Ratio™). The CR Ratios provide a new way of estimating audience viewership from difficult to quantify television mediums such as local cable. For the first time, CPA Metrics provides brand advertisers a comprehensive way to understand audience delivery through CPA advertising providing aggregate audience viewership data segmented by DMA, daypart and media type.

REVShare’s technology was spawned from its hybrid cost-per-action and direct response (DRTV) model of television advertising. The REVShare Advertising Network currently includes 1,200 combined English and Spanish local market television stations, cable systems, syndicators and networks, which reach 110 million U.S. households representing 93 percent of the population.

According to REVShare Chief Executive Officer, Joseph Gray, a consumer response-based advertising model mitigates disruptive technologies, such as Digital Video Recording (DVR), and will also usher in a new and more practical way for agencies to engage in the new mediums of television that will result from the conversion to digital television in February, 2009, the transition date set by Congress.

“Advertisers are demanding accountability and results from their ad campaigns, while at the same time networks and cable systems want to maintain neutrality and transparency in the buying and selling of ad time,” said Gray. “REVShare’s CPA Metrics model successfully satisfies both advertiser/agency and network partners, while filling the void left by ad auction sales models that have not been embraced by the media industry. REVShare’s model not only is responsive to advertisers’ needs today, but will withstand the measurement demands of the upcoming digitization of television and its accompanying unprecedented amount of ad inventory for tomorrow.”

“We are very pleased to be working with REVShare,” comments Chief Marketing Officer Dave Frame of LetsTalk.com. “They deliver results and the kind of accountability that we are used to seeing from paid search programs on the Internet, but with an extraordinarily better conversion rate.”

About REVShare:

Founded in 1989, privately-held REVShare® specializes in Cost–per–Action (CPA) television advertising. Reaching 110 million U.S. households, REVShare has relationships with more than 1,200 combined English and Spanish local market television stations, cable systems, syndicators, and networks that are willing to provide television time on a results basis. With a customer-oriented team, proven client results, state-of-the-art technology and marketing acumen, REVShare continues to lead the industry in the evolution of television advertising models to meet the challenges of the next generation of convergence and interactivity.

For more information on REVShare, please call 1.800.819.9945 or click here.