CPA Metrics Count: Q3 TV Commercial Offerings Largest in REVShare’s History; Leyla Hodge Named Director Client Services
Reply To:
Gail Gessert - Director of Marketing & Communications
gail@revshare.com
800-819-9945 ext. 485
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REVShare avails the largest commercial advertising distribution in its history to their network of over 1500 television and radio properties.
Temecula, California (REVShare) June 19, 2007 -- REVShare® , television’s largest cost-per-action (CPA) advertising network, offers its network of 1500+ television properties its largest amalgamation of commercials in its history, on the heels of announcing its newest technology, CPA Metrics™. REVShare’s new CPA technology provides traditional audience reach measurement on cost-per-action campaigns. This ability has attracted brand to REVShare’s spot trading marketplace. Brand advertisers not only benefit from direct accountability of spend with CPA Metrics, but can compare campaigns to traditional viewership estimates. REVShare’s network is a paradigm shift in the way television provides advertisers accountability due to media being paid for on a consumer response basis which mitigates effects of technologies such as digital video recorders (DVRs).
To handle the traffic resulting from REVShare’s unprecedented commercial distribution, and the participating agencies involved, REVShare names Leyla Hodge as Director Client Services. Hodge comes from a long history in working with the agency side of the business having managed media for ICON Media Direct, and Mercury Media, both out of Southern California. Hodge has successfully intervened with both local and national accounts and is familiar with the level of service agencies and their clients want. “We are lucky to have Leyla. She brings us a wealth of experience and has a wonderful rapport with our customers,” states Joseph Gray, CEO, REVShare. “We are very grateful for the attention CPA Metrics has given us in attracting brand to our network.”
About REVShare:
REVShare has specialized in cost–per–action (CPA) television advertising since 1989. The company has relationships with more than 1500 combined English and Spanish local market television stations, cable systems, syndicators and networks that are willing to provide television time on a results basis. With a customer-oriented team, proven client results, state-of-the-art technology and marketing know how, REVShare continues to lead the industry in the evolution of television advertising models for the next generation of convergence and interactivity.
For more information on REVShare, please contact Gail Gessert - Director of Marketing & Communications: gail@revshare.com or 1-800-819-9945, ext. 485. |