TEMECULA, Calif., March 15, 2006
Similar to how Google makes it easy for advertisers to work with a huge network of thousands of web publishers, REVShare makes it easy for television advertisers to work with thousands of television media properties. REVShare’s proprietary network distribution system solves the cost and logistic nightmare associated with distribution of television commercials to its network of more than 1,000 television properties.

REVShare's network of television properties run ads and are paid solely on responses generated. If a station makes use of the extensive reporting tools provided by REVShare, they are able to track the performance of campaigns allowing them to efficiently manage their investment in order to maximize revenue generated. As Joseph Gray, REVShare’s CEO and Founder, explains, “It really flips the model so that stations are deciding the most relevant and efficient programming to invest in a campaign and their revenue hinges on making the best choices. This helps ensure the relevancy of programming invested in each campaign.”

If a station puts an offer in the wrong programming, and no one responds, very little if any revenue will be generated, Gray said. To ensure this doesn't happen, REVShare offers stations advice and assistance to maximize the efficiency of every campaign. In addition, REVShare tests each campaign on a small portion of its network prior to distribution to guarantee that each commercial meets minimum criteria before it is offered to the larger network.

“Once a commercial passes muster, our network distribution system delivers commercials to more than 1,000 television properties, which eliminates over 90 percent of the cost and logistics of traditional commercial distribution – factors that have always been barriers to entry, especially when dealing with local broadcast and cable systems,” Gray said.

Advertisers who really get the model, Gray added, will be more aggressive with their bid rates. REVShare's technology translates whatever an advertiser is bidding per lead, and weighted against total response rates, to adjust and report the ROI potential of each offer. This way, stations will clearly see the opportunity and invest more media. Once a station starts airing a REVShare offer, the company also has the ability to report actual yield per spot averages by daypart so that stations can better track performance and make better informed investment decisions.

“We have solved the problems of management, reporting and metrics,” Gray said. “We’ve made it possible for advertisers to extend their reach farther than ever before by using an easy to grasp model. Now we can look to the future where further fragmentation of television is no longer a scary proposition but instead represents an exciting opportunity for REVShare’s advertisers.”

“I've been approached by many Internet Companies that understand CPA but have been hesitant to try television,” Gray continued. “When they learn of our model they’re intrigued but sometimes are confused by the value proposition. In simple terms, REVShare allows advertisers to work with more than 1,000 stations that would otherwise be nearly impossible to work with on an expedited timeline and achieve efficiency right out of the gate on every single one. What it comes down to is that the REVShare value proposition of an unmatched network of over 1000 media properties, extensive reporting and tracking tools, yield-per-spot by daypart tracking, top 100 markets, more efficient advertising cost for advertisers and great advertising revenues per hour for broadcasters is very unique and unduplicated. It’s a win-win for advertisers and broadcasters.”

About REVShare:

REVShare has specialized in Cost-per-Action television advertising since 1989. The company has relationships with more than1,000 local market television stations, cable systems, syndicators and networks, which are willing to provide television time on a results basis. With a customer-oriented team, proven client results, state-of-the art technology and marketing know-how, REVShare continues to lead the industry in the evolution of television advertising models for the next generation of convergence and interactivity. Early adopters of REVShare’s model will have exclusive access to a technology-driven metrics approach that will work with evolving new media opportunities such as video over fi ber, interactive television, ad-supported video-on-demand and Internet video.

For more information on REVShare, please contact Gail Gessert - Director of Marketing & Communications: gail@revshare.com or 1-800-819-9945, ext. 485.