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REVShare, the nation’s largest Spanish language cost-per-action (CPA) television advertising network, penetrates up to 90% of Latino households with fully accountable media that maximizes consumer engagement.
By 2011, it is expected that nearly one person out of every six living in the U.S. will be of Hispanic origin, and the U.S. Hispanic market's buying power, which has steadily grown over the years, is expected to reach $1.2 trillion¹.
- REVShare simplifies the learning curve of performance based media for brands, advertisers, and agencies.
- By using REVShare's CPA advertising, your budget is optimized and driven by accountability.
- REVShare’s network is a plug-and-play tool for agencies to expand their local market efficiency without expending additional resources.
- Allocating budget to the top 50 Hispanic markets with 90% potential household reach has never been easier.
- REVShare delivers the nation with one call.
- Branding and unique messaging to all Latino viewers of the network is delivered based on engagement AND can also be quantified post campaign using traditional measurement terms.
- REVShare has built a Hispanic media network of over 150 Spanish language TV partnerships delivered through local broadcast, local cable, national cable and satellite.
- The REVShare Spanish language market place grew by 137% from 2005 to 2006.
- REVShare was the first to establish a true CPA test bed for Spanish language media which utilizes an audience sample of more than 2MM subscribers.
- The CPA test evaluates media, which enables advertisers and agencies to make a sound business case for expansion into the REVShare Spanish language Network.
Who is watching Spanish Language TV?
- The use of Spanish language in the home continues to be strong, comprising of 78% total US Hispanic households.
- Television is the dominant media form preferred by the US Hispanic consumer by the margin of 2 to 1 over radio and 10 to 1 over all other media forms combined.
- Average daily viewing for Hispanics mirrors U.S. habits; Nielsen reported that spring 2007 data shows that, among total households, Hispanics view an average 8 hours and 33 minutes of television per day. 2
2 = AC Nielsen and Company
- US Latino population interprets communications in Spanish as a form of outreach and respect for them as a cultural group, creating relationship opportunities as a result.
- Latino immigrants (50% of US Hispanics3) do not have equivalent experience with established US brands relative to US-born consumers since consumer goods sales in Latin America occur most often in local markets where product variety and distribution are limited. 3
3 = Census
- When measuring family size, age of population, and large number of Hispanic dominant households, relationship opportunities are abundant and offer a unique growth opportunity within the US.
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