President
scott@revshare.com

Now President of REVShare, Scott Hatmaker joined the company in 1996 as Vice President of Operations. Utilizing his background in operational management, he oversees day-to-day operations and manages the company’s growth and direction. His technical and leadership skills, including the development of the company’s ANI sourcing system, have helped REVShare grow into television’s largest Cost-per-Action advertising network.

The ANI system makes it possible for advertisers who operate internal call centers to work with stations without requiring special reporting or media sourcing technology for precise lead tracking. This single innovation has bridged the gap between stations and many companies which have been unable to benefit from guaranteed advertising in the past due to technical limitations.

Prior to joining REVShare, Hatmaker designed database management systems for the entertainment and event industries. He eventually moved into management and was soon catering to local families including Los Angeles and Orange County Major League Baseball and NFL players. His database designs to manage the business were invaluable to the success and growth of these ventures.

Hatmaker attended Riverside City College, University of California Riverside and California State University, San Bernardino in Computer Science and Programming with Math emphasis. Inspired by his father who spent 26 years in the Air Force, Scott holds a Commercial Pilot License with an Instrument Rating and is a Certified Flight Instructor.